The Vikings consider the antiquated, largely despised Metrodome to be an albatross around their necks. But at least they’re trying to make the best of a bad situation, by wringing every revenue opportunity out of the dilapidated old stadium that they can.
To that end, the Vikings have entered into a naming rights deal with Mall of America. From now on, the field upon which the Vikings play will be called Mall of America Field at Hubert H. Humphrey Metrodome. The deal will be in place until February 2012 – which, not coincidentally, is when the Vikings’ lease at the Metrodome expires.
My question now would be, why not just rename the whole building? Call it Mall of America Stadium or the Mall of America Dome. Is everyone in Minnesota so attached to “Metrodome” and so sentimental towards Hubert Humphrey that they wouldn’t stomach a complete re-christening?
Judging by the state of education, I’m guessing most younger Minnesotans don’t even know who the hell Hubert Humphrey was. They probably think he played quarterback before Fran Tarkenton.
Whatever. At least the Vikings got their money. They’re going to need it when the league phases out revenue sharing and teams are forced to live on what they can generate themselves. Can you say Los Angeles Vikings of the City of Industry?