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Vikings Have Sold $30 Million in Stadium Builder Licenses


Much griping ensued when the Vikings announced that they would be paying for the new stadium partially through the sale of seat licenses, a tactic that requires season ticket holders to essentially pay twice for the same seat.

People complained even though the sale of seat licenses is common practice throughout the NFL. And even though the Vikings’ plans are reasonably priced relative to a lot of the other teams’ packages.

They complained yes, but when push came to shove, a lot of them caved in.

Eight weeks ago the Vikings started offering so-called “stadium builder licenses” to season ticket holders, and a lot of people elected to close their mouths and pony up the cash.

Per a tweet from Vikings PR man Jeff Anderson, the Vikes in those 8 weeks have sold $30 million worth of SBLs in stadium zones 1 & 2.

Folks who paid the money now have a 30-year lease on a seat in the as-yet-unfinished stadium. But will still have to pay for season tickets each year.

Such plans are criticized because they squeeze out Working Joe fans, but for the team to have sold $30 million worth of SBLs in eight weeks, a lot of Working Joes had to be among those whipping out the credit card.

Who cares about maxing out the credit card? It’s Vikings football. It’s a seat in the new stadium.

Those kids don’t need braces, their teeth are fine.

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Tags: Minnesota Vikings

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