U.S. Bank Likely to Secure New Vikings Stadium Naming Rights
By Dan Zinski
How does the name U.S. Bank Stadium strike you? Might as well start getting used to it, because that’s likely what the new Vikings home is going to be called. Sid Hartman reports in the Star-Trib that U.S. Bank is currently working out a naming rights deal with the Wilfs and an announcement is expected in the next few days.
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The deal will likely be similar to the one struck between Target and the Twins a few years back, meaning U.S. Bank will shell out $7-$10 million annually for 25 years. Wells Fargo was thought to be in the running but they’ve announced that they’re not interested.
On a side note, Hartman also reports that U.S. Bank CEO Richard Davis, a friend of the Wilf family, played a big role in helping Minneapolis land the Super Bowl. So it’s a pretty cozy relationship for the Wilfs, on top of being insanely lucrative.
U.S. Bank Stadium doesn’t have much of a ring to it but this is the reality of modern sports. You need the naming rights revenue so you have to live with a generic corporate stadium name. In the end, it’s the action that happens inside the stadium that truly matters.
And you can always name the field something else, right? Bud Grant Field at U.S. Bank Stadium? That works.
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