Vikings HC Mike Zimmer featured in NFL Character Playbook commercial

GREEN BAY, WI - DECEMBER 24: Head coach Mike Zimmer of the Minnesota Vikings discusses a call with field judge Scott Edwards
GREEN BAY, WI - DECEMBER 24: Head coach Mike Zimmer of the Minnesota Vikings discusses a call with field judge Scott Edwards /

Minnesota Vikings head coach Mike Zimmer makes a promise to be nicer to the officials in a great commercial for the NFL Character Playbook program.

By now, fans of the Minnesota Vikings know just how fiery and emotional the team’s head coach Mike Zimmer can be. His intensity has become a regular part of how the team has learned to respect him and win games.

But Vikings fans aren’t the only ones who have realized that Zimmer’s intensity sometimes spills into the game itself, and the referees in the game sometimes feel the wrath of Minnesota’s head coach.

Here is a video showing that Mike Zimmer is taking steps toward being a bit of a nicer person, or at least willing to joke about it, during a commercial for NFL Character Playbook on

For many, this video will bring back either a bad memory of having to write on the board in school or happy memories of watching Bart Simpson on the blackboard during episodes of The Simpsons where Bart had detention.

More from The Viking Age

Much like Bart Simpson, Zimmer is writing a positive message on the board, stating that Zimmer is willing to make the promise that “I will be nicer to the officials” and is on his fourth time writing that sentence.

The best part of this video is that it is for NFL Character Playbook. This organization is a partnership between the United Way and the NFL to help 6th to 9th-grade students have healthy relationships.

Here is the description of Character Playbook according to the program’s official website:

"“Character PlaybookTM is an innovative digital learning experience that uses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships during their critical middle school years. The graphic novel style of the course engages students in interactive educational activities that challenge them to better understand their own values and relationships with others.”"

Next: Why Zimmer should be 2017 Coach of the Year

Mike Zimmer isn’t usually the kind of guy that likes the spotlight on him, but it’s great he was willing to be the centerpiece of a commercial for a digital program to help promote and encourage healthy relationships for young adults.